Tracer HUD Concept Is Cool & Creepy

I'm a fan of Heads-Up Displays (HUD), and think they really should be standard on all cars. The technology has been around for years, but rarely makes it into production vehicles, nor is it really available in the aftermarket. But a recent design study popped up at the Australian Design Award Competition from Mitchel Brown, a student at the University of New South Wales. His design is aimed more for use by parents of teenage drivers, but a HUD is a HUD and I'll take it (after they make it smaller).

The Tracer HUD is a heads-up display that projects your current driving speed onto the windshield, but also incorporates some "Big Brother" technology that will rat out the driver if they exceed a pre-determined speed limit. If the speed is exceeded, the Tracer will record the instance to its memory, and then send an SMS text message to a predetermined contact (parents). The unit is powered through the 12-volt receptacle and speed is measured via GPS.
Now, the main Tracer unit is quite bulky and I'd hope they figure a better way to either make the dash unit smaller, or "componentize" it so it can be better hidden or integrated into the car. The fact that it's a "Big Brother" device kind of takes some of the cool points away, but it's still a cool concept.

We've got more pics available after the jump.

in the forums!